The Unfair Advantage
The first reason why social media doesn’t work for you is that you consume too much of it and you don’t give back enough. For profit to be made in any business, you must produce more than you consume. Social media is no different.
Another reason could be that you don’t clearly know what you are doing. You are not alone, many companies continue to shadow box when it comes to social media and digital marketing and because of other supporting advertising like radio, TV and billboard, they look successful.
On the contrary, social media is the unfair advantage. Now, just about any business can reach millions of people within a day on a very low budget without talking to any authority and like our personal preference, you can reach people already looking for you and provide your products and services as a solution. This targeting aspect of social media may be the most important aspect of advertising.
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